Copywriting Professional
Extensive experience in researching and creating engaging content for media channels including social media, websites, packaging copy, email campaigns and print. Analytical approach to writing and fine-tuning strategic messaging to maximize audience engagement. Multitasker focused on collaborating with staff and management in an efficient, organized manner.
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FOUNDER, FootGolf San Diego, San Diego, CA 03/14-Present
The leading resource in San Diego for the fastest growing sport in the country, a golf-soccer hybrid. Building awareness, creating partnerships, and generating revenue for golf courses.
COPYWRITER & MARKETING STRATEGIST, Faj Mahal Consulting, San Diego, CA 07/10-Present
Work with companies to create and implement marketing strategies, messaging, and identify media channels to reach target audiences; monitor results and adjust as necessary to maximize effectiveness. Clients include:
SPONSORSHIP & MARKETING MANAGER, Gam3rCon, San Diego, CA 02/11-08/14
United gamers and businesses together at the coolest gaming convention during Comic Con week in downtown San Diego.
MARKETING MANAGER, Indyme Solutions, San Diego, CA 09/11-05/12
Builder of a powerful marketing material arsenal, sales team wrangler, PowerPoint guru.
MARKETING PROGRAM MANAGER, Karl Strauss Brewing Company, San Diego, CA 08/08-02/10
Right hand man to VP of Marketing, de facto project manager, creator of the Karl Strauss “story”.
Generated dynamic copy for retail bottle labels, beverage packaging and other customer facing pieces.
MARKETING MANAGER, iGolf, San Diego, CA 12/06-07/07
One man marketing department, attention getter for start-up GPS golf device company.
The leading resource in San Diego for the fastest growing sport in the country, a golf-soccer hybrid. Building awareness, creating partnerships, and generating revenue for golf courses.
- Create all content for website, Facebook & Instagram content, e-newsletters, & marketing collateral.
- Secure sponsorships from local and national companies including Adidas, New Balance, YMCA.
- Execute fundraising tournaments for non-profit organizations.
- Lead corporate outings, team building activities, youth programs and fundraiser tournaments.
- Work with golf courses to design, implement and market footgolf to new audiences. Drive traffic to courses, impacting revenue streams.
COPYWRITER & MARKETING STRATEGIST, Faj Mahal Consulting, San Diego, CA 07/10-Present
Work with companies to create and implement marketing strategies, messaging, and identify media channels to reach target audiences; monitor results and adjust as necessary to maximize effectiveness. Clients include:
- NeuroGym- create email newsletters, packaging copy, social media posts and sales copy for highly successful "Winning the Game" life science product line.
- Kuantum Brands- produced packaging copy, social media and website content for retail food products.
- ClearLink- created communications content for blogs and SEO articles for clients in the tech, insurance and entertainment industries.
- The Marvel Experience- develop marketing strategy, identify target audiences, create campaigns for web, social media, print, TV and radio advertising. Coordinate grassroots promotional efforts.
SPONSORSHIP & MARKETING MANAGER, Gam3rCon, San Diego, CA 02/11-08/14
United gamers and businesses together at the coolest gaming convention during Comic Con week in downtown San Diego.
- Produced content for website, emails, social media channels, sales decks and fundraising collateral.
- Targeted prospects, generated value propositions, and made pitches to potential sponsors.
- Handled public relations, editorial duties, spoke with media, created brand communications strategy.
MARKETING MANAGER, Indyme Solutions, San Diego, CA 09/11-05/12
Builder of a powerful marketing material arsenal, sales team wrangler, PowerPoint guru.
- Created PowerPoint presentations for sales meetings with C-level executives of Fortune 500 companies.
- Worked with graphic designers on packaging copy, trade shows and product displays.
- Wrote copy that translated technical product features into tangible solutions for potential clients.
MARKETING PROGRAM MANAGER, Karl Strauss Brewing Company, San Diego, CA 08/08-02/10
Right hand man to VP of Marketing, de facto project manager, creator of the Karl Strauss “story”.
Generated dynamic copy for retail bottle labels, beverage packaging and other customer facing pieces.
- Delivered sales team support with impactful content and design of sales collateral.
- Ensured company-wide alignment on marketing communications initiatives for go-to-market strategies.
MARKETING MANAGER, iGolf, San Diego, CA 12/06-07/07
One man marketing department, attention getter for start-up GPS golf device company.
- Development of content for monthly e-newsletter, website, blog, print ads, and product packaging.
- Assisted graphic designer with creative concepts & style for print ads, sales collateral and packaging.
- Researched golf gadget market, developed marketing strategy for golf GPS device product line, including building brand awareness, target market identification, and retail and online distribution.
- Secured PR features on local TV news, sports and technology websites, radio talk shows; coordinated appearances at trade shows and local charity golf tournaments.
Education
San Diego State University
Masters of Business Administration, Sports Management
University of California, Davis
Bachelor of Arts, Major: Rhetoric & Communications | Minor: Spanish
San Diego State University
Masters of Business Administration, Sports Management
University of California, Davis
Bachelor of Arts, Major: Rhetoric & Communications | Minor: Spanish